Meta's Muse AI App Achieves 1.8M Downloads in First 12 Days, Outpacing ChatGPT

In its first 12 days, Meta's Muse AI app achieved 1.8 million downloads in the U.S. and Canada, surpassing ChatGPT's 1.3 million downloads during the same timeframe. Globally, Muse recorded a total of 2.8 million installs, with 642,000 daily active users in the U.S., compared to ChatGPT's 231,000 daily users. On iOS, Muse boasts 359,000 daily active users. Notably, 95% of Muse's users are also Facebook users, while 63% are Instagram users, indicating strong cross-platform integration. Apptopia suggests that Muse could become Meta's newest top app, leveraging the successful cross-promotion strategy seen with Instagram's Threads, which has over 500 million users. This rapid adoption may influence how developers approach AI app integration within existing social media ecosystems.