Snap Launches Specs Smart Glasses at $2,200

Snap's Specs smart glasses debuted earlier this year and are priced at $2,200. The glasses feature an anticipatory AI system called Specs Intelligence, which is designed to understand user goals and routines. Specs can now connect with streaming services HBO Max and Spotify, enhancing their functionality for users.

Evan Spiegel, CEO of Snap, emphasized the importance of integrating mobile device management and security controls for enterprise use, stating, "We’re building out mobile device management, security controls, and ways to deploy and manage stacks across teams with the world’s most trusted providers, bringing peace of mind to IT departments."

For enterprise customers, Snap has launched the Specs for Enterprise program, partnering with companies like Amazon, Salesforce, and Nvidia to enhance corporate integration. The glasses will also be supported by a cellular connectivity package, costing $10 per month for Verizon customers and $20 for non-Verizon customers.

A pop-up event in Los Angeles is scheduled for October, ahead of the expected shipping timeframe later this fall. Spiegel noted the current challenges in the tech landscape, stating, "I will say it’s an interesting time to be launching a new computer because things in tech are pretty weird right now."

This follows Snap's previous announcements regarding the integration of AI features into its products, reflecting a continued focus on enhancing user experience through advanced technology.